Photographers and the Outdoors

As a full time wedding photographer, I’ve watched the industry change quite a bit over the last ten years. For at least five or six of those years, there’s been a growing interest in the outdoors as a style and brand element for wedding and portrait photographers. As an avid hiker and traveler, I love this concept! The industry trend has made people more aware of conservation efforts and the issues that pertain to using and preserving outdoor spaces, which is great. But it’s also made the outdoors more popular and brought more traffic from uneducated folks who misuse these spaces. And that’s become an issue.

Believe it or not, guidelines and principles have been in place for many, many years for how to behave in the outdoors in order to respectfully coexist with the fragile ecosystems and animals that we share this planet with. But lately, it seems as if those guidelines and that respect are less important than our photos.

There is a growing issue with overuse, overcrowding, abuse and illegal use of public lands and park spaces by photographers, models and instagram influencers. It’s not a new issue. But it’s impact is growing too big to stay quiet about it. This is an intricately complex and rapidly growing problem that pertains to all of us. It’s controversial and now, well, very frequently discussed in some circles.

Essentially, photographers are getting a bad reputation because we aren’t doing our due diligence as location scouts and often we aren’t following the basic principles we should be conscious of as we tread on the irreplaceable and beautiful landscapes we use to ‘get the gram’. So, if this is new information to you or you have no idea what I’m talking about, I encourage you to read up on some articles about it on your own time, I’ll link to a few worth reading at the end of this post.

 
Justin on trail in Zion National Park

Justin on trail in Zion National Park

 

I truly believe that as humans we should all do our best to be good, respectful stewards of the planet and the smaller more centralized places we frequent. More importantly, as business owners, photographers and consumers of outdoor spaces, we need to especially be good stewards of the spaces we use for our work. We need to represent our industry honorably and set an example for others. Reading this but not the outdoorsy type? I bet you still shoot in some places that this will relate to, like gardens and historic parks, downtowns or iconic structures.

What’s the problem?
If you’re traveling for shoots, hitting up National Parks or National Forests (which many of us are)…If you’ve ever planned a styled shoot or a workshop (or both) and used a piece of public (BLM or NFS land) or any other established area in the outdoors for public use (which is basically all of us) then you should be aware of the Leave No Trace principals and follow them closely. You should also know that 99% of the time a permit is required, especially when you are hired or plan to profit in any way. The problem ISN’T that we are using these spaces for beautiful photos, it’s that too often we aren’t using them eco-consciously. We are so focused on ‘getting the shot’ that we tend to ignore fragile surfaces, plants and habitats and how WE are impacting THEM. Additionally, we tend to ignore the experience of others in that space while we are ‘working’ to get the shot, and that’s not cool either. On a personal level, this might not seem like a big deal to some but the issue is that some of these places have become so popular/misused/overused by photographers and influencers that those fragile elements of earth are being irreparably destroyed. Policies are changing because of it. Once peaceful, beautiful places are now harder for others access and enjoy. Some have even become closed altogether in part because of our industry and our lack of foresight to predict the wave we’re helping to cause or to see the magnitude of our own impact. While our contribution to the outdoor industry has helped in some ways too, none of us are gatekeepers for the outdoors. We can’t say who should and shouldn’t be out there. We can’t say what should and shouldn’t be accessible. The outdoors is mostly all-inclusive which is just another reason why we should try to keep it as wild as possible… so that it can withstand our use for generations to come. We can all do better…andI’m going to propose a few ways how:


Ways to do better:

 
Nate and Megan on BLM land in Arizona

Nate and Megan on BLM land in Arizona

 
  1. Follow the 7 principles of Leave No Trace anywhere, all the time!

  2. Educate couples on the importance of the LNT principles before a shoot. Explain to them why popping confetti or smoke bombs in the park isn’t an option. Explain to them why they shouldn’t stand in nesting grounds of the protected animals that live there. It’s not just our impact but the impact of all that follow that will inevitably destroy what’s left of the things so many are desperately trying to preserve.

  3. Share the ways we followed the LNT principles when we share/post images. This is huge! If you’re on a road trip and shooting all along the way, hopping from this park to that park and shooting models along the way…tell us how you’re following LNT! Tell us about your permit, about how you stayed on-trail, how you also picked up some trash along the way. This will help others understand how a shot was composed following the guidelines set in place decades ago in order to preserve fragile ecosystems. What do I mean? Well, something as seemingly harmless as setting up a styled shoot off-trail at a popular iconic viewpoint or in a preserved area is harmful to the environment and our industry because it sets a precedent for that behavior. It’s an open invitation to others to copy and mimic what you’re doing because it look awesome. By not sharing the logistics that go into following LNT, we are making it seem as if nothing is off-limits and this couldn’t be farther from the way it should be.

  4. Be conscious about your location tags. LNT has given us some guidance on geotagging and it should be considered by anyone who’s using the outdoors and shooting and sharing photos for the sake of gaining interest from their followers. Here’s the article.

  5. Honor the land. Their is a huge trend in this industry of going to national parks or iconic natural wonders for shoots and while those photos are usually f#cking amazing…so is the history of the land that provided such an amazing backdrop for your epic shot! Honor it. Learn about it. Don’t objectify the likely legendary piece of earth just for snap.

 
Matt + Katie on trail in Cuyahoga Valley National Park, where their wedding was held.

Matt + Katie on trail in Cuyahoga Valley National Park, where their wedding was held.

 

If this is all foreign language to you, or if you haven’t heard about the issues in Horseshoe Bend or the Poppy Preserve in California or the literal mile long list of other locations across the GLOBE that are being descended upon by photographers and models and influencers…let me give you a brief overview: People are objectifying these places for the sake of a photograph, effectively and sometimes permanently destroying habitats and species in doing so. And I know, I’m not perfect. I admit to stepping off trail for a better composition, to picking my share of ferns and flower and rocks along the way…but I know that we can ALL DO BETTER and that’s the goal in sharing these thoughts!

Here are two links from photographers who also shared some thoughts on the subject!

Leave No Trace Guide for Photographers - By Cedar + Pines

The Hard Reality We’re Facing - By The Eichars

Tell us your thoughts and experiences in the comments below! Thanks for reading!

Cuyahoga Valley National Park | Hine's Hill Wedding Workshop

Last month we hosted our first "official" workshop. We shared and learned so much in our two-days in Cuyahoga Valley National Park, we even put together a styled shoot and photographed the work of some of the best vendors this area has to offer! Our models for the Hine's Hill wedding shoot were not only gorgeous in front of the camera but their acting skills were award-worthy! 
We loved sharing our documentary approach with like-minded photographers and we learned more from them and our experience than we ever imagined! Take a look at our day one recap! Vendor list below!

Venue: Hine's Hill Campus
Models: TJ Alleshouse + Grace Dwyer
Stationery: Baci Designer
Tablescape: Oak & Honey Events
Florals: Ashley's Floral
Ceremony Chairs & Table: Miller's Party Rental
Dress: Woosea Designs (Amazon)
Neck Tie: I print stuff
Not Pictured: Taproot Catering, Brothers Band Oh, CVNP Stanford House

2017 Collected| Wedding inspiration

This rustic yet modern wedding inspiration is for the couple who has really good taste in design and in food + drink but doesn't need anything traditional at their wedding. This look features a build-your-own bourbon cocktail bar set in front of a handmade weaving installation, a custom made table, mismatched bridesmaids and a stacked rug ceremony stage...the earthy and slightly moroccan vibe the vendors pulled together for this collaborative shoot make for a beautifully eclectic wedding style that touches on some really great trends for the 2017/2018 seasons.
This style inspiration was created by a collaborating team of wedding professionals for an event we founded called Collected. You can learn more about it below and also get in touch with all the vendors!

//About Collected//
Four years ago this event was a hair-brained and selfish attempt at making more friends in our local market. We didn't know any wedding vendors or any other photographers back then and it was lonely. So we reached out to some really amazing people and asked them to work with us. Everyone far exceeded our vision and expectations not only with their work for Collected but with their giving spirits and kind hearts. Those people are solid, real life friends today and we couldn't be more thankful for that hair-brained idea that turned into something we never imagined. For the last four years, Collected has been an event for wedding photographers and vendors to retreat. To make photos we want to make with stylish details and on-brand models. The photos and inspiration are for our couples! The style, the ideas, the handmade items it's all in hopes of encouraging couples to think outside the box when it comes to their wedding. And to be personal, unique and purposeful in the design. 

Collected is a true collaborative event meant to build the networks and portfolios in the vendor/photographer/model markets. As the founders, we collect the wedding vendors and encourage them to work as a team creating work for the style/vision we set before them. Each year is better than the year before, I swear, I don't know how that's possible.

For the photographers and models, things get crazy and chaotic (hence the new hashtag #collectedchaos) but there is a method to the madness. The alternative group shooting style get's us out of our little bubbles, out from behind the camera a bit and tests our boundaries. At the end we're more in-tune with who we are and what we want for our own businesses. Shooting the work of each vendor allows us to use our creative passion to help others grow their own businesses and that part feels pretty good, but selfishly we're also boosting our referral circle by making friends. 

There's food, drinks and it's always a really good time. The theme is always on-trend so we can all make beautiful, impactful images to share and showcase our skills! If you're interested in joining the Collected chaos in the future, you can check out the new website here and sign up to collaborate. 

We'll eventually be doing vendor highlights over on the blog there but for now, here's the Mallory + Justin take on 2017 Collected. Be sure to check the list of amazing contributors at the end!  We're humbled by your friendship alone but the amazingness of this event continues to surprise us!

Thanks so much to these amazing creative collaborators:

Venue:
Varian Orchards
Styling By:
Oak & Honey Events
Backdrops & Installations By:
Elbowgrease
Florals By:
The Red Twig
Catering By:
Bahler Street
Bourbon Bar By:
Tom's Foolery Distillery, Chagrin Falls Ohio
Cake & Cupcakes By:
A Cupcake A Day
Stationery Design By:
Lovely Somethings
Table & Leather Accessories By:
Linen & Timber
Chairs, Silverware & Plates By
Lasting Impressions Event Rentals
Wedding Gowns By:
Moon and Back Bridal
Hair & Make Up By:
Beauty by Mermaid
Bridal Accessories By:
Entwine Bridal
Some Decor Accessories (Vintage Rug & Goblets) By:
Birchwood Supply
Wedding Rings By:
Liza Michelle Jewelry

Models:
Katie Rosiu
Grace Dwyer
Whitney Prather
Anthony Alleshouse
Mark Hoover
Jonathan Mullins
Kate Bee
 

How to Price your Photography

We all struggle with this. Let's just get that out there. I don't think there is one of us who doesn't go back and forth on our pricing structure. It's a hard thing to determine what you're worth and what people should pay you for your work. It's hard because most of us don't have a formula for pricing, we just throw numbers out there and see if someone books. What we don't consider at that moment is all of the other parts of the equation; our cost of doing business, taxes and our actual income or our market value. 

LakeErieBuilding-Wedding-Becca+Vic-MJPhoto-127.JPG

There's a fairly simple formula creating a price structure that will earn money and profit. I'm not a finance expert and I'm pretty terrible with accounting but when we worked out this formula for our business, our business starting working for us instead of the other way around. 

So here it is in my simple terms. 
1. Service Pricing
First figure out your cost of doing business PER WEDDING or SESSION. Use this simple calculator to help you figure out what your cost of business is per year. It's a good place to start figuring out what your break down will be for each wedding or session. You may have more items in your specific list than this calculator offers so be sure to make your own spreadsheet and add in all your costs (and add to it often when you change things in your business). Consider things like your website subscription, gallery subscription, printed collateral that you send to clients, USBs, film, lens cleaning, gear/equipment etc, etc. 

2. Cost of Living
Figuring out your own specific cost of living is a challenge that requires many cups of coffee. Here's a calculator to help get you started. Once you've determined your accurate cost of living, you can accurately determine what your hourly/weekly/yearly wages NEED to be and work that into your base hourly/wedding rate.

3. Profit Margins/Perceived Value
This is where things become blurry for photographers (no pun intended). How do we determine our hourly rate or wage and our perceived value? Our business is everything to us, our hearts, it's our blood, sweat and tears. Well, there are a few places to start thinking about it practically and not emotionally.
A. Educate yourself on the pricing in your market/area by connecting with other photographers/vendors and seeing what they charge. Compare your services, your work and decide where you stand in a mixed group of peers. 
B. Outline the list of "perceived value" items you offer for your customers. By items I mean the elements of your business that separate you from the crowd. Quality, experience, unique services or offerings; for example we are a husband & wife team, that is a perceived value to our customers.
C. Once you determine all of your costs from Section 1 and Section 2, you need to mark up your services to account for your perceived value and that is your actual wage. You can do this in a few different ways but the most important thing to make sure of is that you find the sweet spot, not too much/not too little by doing the research I mentioned in part A. You don't want to price yourself out of your target client's budget but also don't want to undercut yourself out of your livelihood.

4. It doesn't add up?
This scenario is pretty likely if your business is new or you are just starting out as a photographer. If you did all the steps above and the end figure doesn't turn you a profit then you need to raise prices and/or reduce your cost of living and cost of doing business. It's very important to note that most small businesses don't turn a profit in the first few years. There's a lot of start up investments spent on gear, equipment and software in the beginning stages. You can also charge more the more experience you have and the better your work stacks up against other photographers in your market. It's always the goal to at least break even. Most photographers have supplemental income until they reach a point of consistent profit. 

This process for establishing your base pricing will have you on the right track to managing a business that'll work for you. It's not a get rich model by any means. There are also a number of other elements to be added to this equation down the line such as taxes, deductions, product sales and paying independent contractors/employees but that's for another time. 

As many times as I have read this, it seems comprehensive to me but I'm sure I left something out. As always, ask any questions, I'm happy to answer them to the best of my knowledge!

Collected 2016

Each year we have the honor and privilege of sharing a day with a bunch of awesome creatives in a vibe-y space to take photos and indulge in some R&R. This year was pretty epic. The cast of vendors was simply perfect and the photographers who joined us to photograph the goods were so so great! We couldn't have asked for a better Collected group and we can't wait for whatever next year has in store for us. 

It's so important for us to tune into our artist hearts from time to time. To tune out the world that is filled with daily inspiration boards and shot lists and IG posts. To create something with our brains instead of recreating something with our eyes. That's what Collected is about. That's what these creative vendors get to do. Take a look at what came of this year's collaboration (complete vendor list at bottom of post):

Collected Hosts & Event Coordinators - Mallory + Justin McCrea, Lauren Huddleston
Venue: Epiphany Pietzcker - The Piggery at Anna Dean Farm
BandScenic Route
Catering: Brian Bower - Taproot Catering
Bar Service: Happy Camper Bar Car
Hand-Lettered Elements- bar & buffet menus- With Love & Whimsy -
Printed Stationery Suite- - invitation & place-setting menu- Baci Designer
Styling & Furniture Rentals - Julie Eifel - Borrow Rentals
Backdrop Set Installations - ELBOWGREASE Designs
Floral Design - Ashley's Floral
Bakery -  Hummingbird Bake Shop
Gowns & Accessories -  Moon and Back Bridal
Beauty -  Beauty Therapy Inc
Bride #1 -  Sophia Termine - Wearing a Claire La Faye gown/ Sash by The Yellow Peony Hair by Jolene and Make Up by Jami of Beauty Therapy
Groom #1 - Brandon Marlowe - Suit by Coppley
Bride #2 Sydney Bolek - Wearing a Pure Magnolia Gown, Hair by Erica Snodgrass | Make Up By Jami of Beauty Therapy
Groom #2Ross Newbauer wearing Express & JC Penney.

 

 

Collected 2015

Way back in July we hosted the second annual Collected. This event, spun out of a handful of ideas and dreams of collaborating, has taken on a life of it's own both years. This year we had the most amazing team of vendors in the industry to put their minds to work creating vignettes of style and creativity. The photographers, all twelve of us, looked with discerning eyes for ways to improve, to see differently, to refuel our passion for this creative passion. The product was a weekend full of crazy downpours, delicious food, bottles of whiskey passed around the fire, eating s'mores out of each others hands (that was awkward and I'm still not sure why it happened), new bonds, laughter and a lot of really great photography. 
Here's my take on this years look!

The love and appreciation I have for Tap Root Catering, Fair Rarity Flowers, Baci Designer (stationary) & Borrow Rentals for being huge contributors to this event TWO YEARS in a row is just too much to put into words on this blog! Your work is constantly stunning, inspiring, creative and literally THE BEST in the industry! 


Vendors who make this event possible: 
Taproot Catering
Sweet Water Caravan
Borrow Vintage & Eclectic Rentals
Fair Rarity Flowers
Baci Designer
Oak & Honey Events
Andi Wheatley Makeup Artistry

Sponsors:
Special thanks to all of our amazing national & local event sponsors
The FIND Lab
ProDPI
H.H.Boogie
(provided a hand-crafted album box for a giveaway, see the video here.)
Madera Books
Deli Ohio
17hats
Artifact Uprising
Chad Austin Design

Hugs and high-fives to the gorgeous folks in front of the camera:
Devin Casper-Hill  & Keith Hill
Audreanna Tabellion & Josh Heckathorn
Tj Alleshouse
Jeanna Washko & Family
Maria Mejia